Beaulieu Carpet: Design & Innovation for the Future
Adapting to a Changing Landscape: Beaulieu's Response to Market Shifts Beaulieu of America, a longstanding name in the carpet industry, faces a dynamic and evolving market. The rise of e-commerce, shifting consumer preferences, and increased competition have presented significant challenges. This article examines Beaulieu's strategic response, focusing on its innovative product lines, enhanced customer engagement strategies, and strengthened retailer relationships. We will also analyze the risks and potential for success in their ambitious revitalization plan....